Image – It is important to take note of how the market views your services. Your image comprises the visibility of your business, your logo, the uniform of your employees, the signage on the road, your reputation on the market. Image is everything. I have seen small companies grown to […]
Startup Law 101 Series – What Every Entrepreneur Should Know About Business Law
The Startup Law 101 Series is aimed at educating founders and entrepreneurs about the basics of startup business law. Here are my suggestions on this important question. 1. Law is fundamentally a specialty field and entrepreneurs should leave it, for the most part, to the specialists when it comes to […]
Measuring Marketing Performance Toolkit
There exist many definitions of marketing, in fact, too many. Together with the progression of the Internet, and consequently the development of new marketing techniques, technologies and stratagem, new definitions of marketing are appearing in large numbers. However plural and diverse the definitions of marketing may be, the essence of […]