Advertising through Google AdWords – an online advertising product offered by Google Company – have several helpful tips on how to come up with interesting ad copies. The competition in the market now is strong, and companies are always on the search for the best keywords to guarantee a good […]
Month: March 2023
Not All Marketing Consultants Are Created Equal
In my interviews people discover through (HMA) Hidden Marketing Assets, how to engage the client. How to design a system specifically for them and implement it over time, usually within 3 to 6 months. These results come by a systematic series of proven steps. What the consultants do is develop […]
Structured Trade Finance – What Does It Mean?
Structured trade finance (STF), a type of debt finance, is used as an alternative to conventional lending. This form of finance is utilized regularly in developing countries, as well as, in relation to cross border transactions. The objective is to encourage trade by making use of non-standard security. STF is […]
The Mindset of an Entrepreneur
A country such as Nigeria is ranked among the poor countries according to the Human Poverty Index though we have a large oil production base. Since the wealth is not trickling down to the common man, we have to put measures in place to ensure that other sources of wealth […]