In case you haven’t noticed, today’s successful small business marketing strategies include the Internet. You can’t run a really successful marketing campaign by just running newspaper ads and sending out direct mail coupons. I’m not saying that these tried and proven methods no longer work. But, if you are not plugged into and using the power of the Internet to promote your business, then you are certainly not maximizing your efforts and are most certainly costing your business revenue.
You may have even used some pay-per-click search engine marketing through Google or Yahoo, but there is a whole world of other marketing tools available outside of those giants. To be really competitive today in your marketplace, you need to be familiar with all the tools available and using them. These tools are vitally important in helping you build lasting relationships between both your current customers and your prospective customers.
Today, the most effective marketing requires combining the power of the Internet along with all the traditional methods of offline advertising. In order to harness the full power of the Internet, you must build yourself an online presence. The first step in establishing your online presence begins with creating a website as quickly as possible. Your website is your virtual storefront.
This may sound difficult to you, but it really is not. Your previous level of Internet experience is not all that important since there are many programs available to help you. What is important, is that you just get started, you will learn as you go along.
Don’t forget, the primary objective of any marketing campaign is to attract customers to your storefront, whether it is a traditional brick-and-mortar business or a virtual storefront using a website. If you are conducting any type business today without a website, you’re missing business. We suggest you get one soon.
Once your online presence is established, your next objective is to start building a relationship with all your customers. If you have been in business for a while, you already know the importance of your current customer base and appreciate their repeat business. Keeping existing customers happy and maintaining their business is a whole lot less expensive than going out and acquiring new ones.
Your website will help you to accomplish this by keeping your customers informed about all your products and services. It is also a great place to advertise current specials you may be offering. Through the use of an Opt-In Box or even a separate landing page, customers can provide their email address which will allow you an additional way to communicate.
Using the power of the Internet and your online presence, you can stay in almost constant communication with all your customers. By building your permission-based email list of all your customers, you can automate your email system with the use of “autoresponders”. This will allow you to deliver to your customers regularly written messages or a series of messages on a regular basis.
You can easily see that today’s successful small business marketing needs to include the Internet. If you are not using the power of the Internet to help promote your business, then you are missing a large segment of your market. Today, having and promoting a quality website is essential to the long term success of any business.